Why Everyone Is Complaining About GA4 (Google Analytics 4)

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that promises more advanced insights about your website’s traffic and performance. It has been around for a couple of years. But before July 1, 2023, using it was a choice. Google gave you a choice between using Universal Analytics (UA) or GA4. […]

Why My Imported Microsoft Ads Are Still Running Even After Pausing

Microsoft Ads make it really easy to import Facebook, Pinterest, and Google Ads campaigns and get them up and running in relatively little time. With just a few clicks and about 10 minutes of work, you will have an exact replica of your ad settings. Budget, ad creatives, bid strategies, keywords…everything.

Why Your Google Ads are Shown To People Outside Your Targeted Locations

Google Ads is by far the biggest paid advertising platform. And with good reason. Ads convert very well because it matches the ads with user intent very well. It is an incredibly effective way to reach potential customers and increase website traffic. But the platform can be extremely daunting also as there are a plethora […]